CELAL-MEX
Celal-Mex is a Mexican startup dedicated to the development of environmentally sustainable alternatives and substitutes for the agricultural and industrial sector.
My role in this project was to rebrand the company to position it as an innovative business among its competitors and help it enter a new phase of growth and expansion.
Role Lead Designer
Category Branding
Year 2022
Client Celal-Mex
Client
Project
Results
Attracting new partners and investors to the company, position the company among international startups and consolidation as one of the most promising startups in Mexico.
BRAND STRATEGY
01
Started with a research and analysis process accompanied by briefing and co-design sessions to define the brand strategy that would set the framework and scope of the project.
THE LOGO
02
Continued with the visual proposal of the brand, several iterations and adjustments of the logo were made until we found the solution that best met the project requirements.
*A special typography was designed for the logo.
COLORS AND TYPES
03
To strengthen recognition and positioning, both the color system and the typographic system were defined as integral parts of the brand's visual identity.
GRAPHIC SYSTEM
04
Considering the above-mentioned elements, the graphic system was created, including support graphics, photographic style, patterns and other elements. Different guidelines were made for business and social scenarios focused on attracting both new partners and the general public.
BRAND EXPRESSION
05
To complete the branding process, the applications were created, as well as all the assets needed for manufacturing and presenting the company at future events.
