CONCORA
Concora is a social education platform that creates and develops spaces for youth empowerment.
My role in this project, as Creative Director, was to lead a rebranding process aimed at unifying the brand and its various parts, creating a sense of belonging, and strengthening its community as the company was expanding.
Role Creative Director
Category Branding
Year 2022
Client Concora
Client
Project
Results
The new brand was well received by both external and internal audiences, who felt emotionally connected to the previous one. Community growth in social networks and digital channels by 30%.
Agency Variable Studio
BRAND STRATEGY
01
Started with a research and analysis process accompanied by briefing and co-design sessions to define the brand strategy that would set the framework and scope of the project.
*During this stage the team transition to work 100% remotely because of the covid pandemic, so we adapted all our workflow to keep going.
THE LOGO
02
Continued with the visual proposal of the brand, several iterations and adjustments of the logo were made until we found the solution that best met the project requirements.
*In the middle of the conceptualization process, the client informed us that they also needed a new name for copyright reasons, so we paused and reconfigured the design process, rethinking strategies until we arrived at the final logo and name for Concora.
COLORS AND TYPES
03
Both the color system and the typographic system were defined as an integral part of the brand's visual identity.
*A chromatic study was conducted to serve as a usage guide of the brand colors. Considering a brand architecture with different projects and ramifications, we needed to create a color palette that would meet current needs, but also serve future projects as the brand continues to expand.
GRAPHIC SYSTEM
04
Considering the above-mentioned elements, the graphic system was created, considering support graphics, photographic style, etc.
BRAND EXPRESSION
05
To complete the rebranding process, the applications were created, as well as all the assets needed for their implementation and presenting the company at future events.
