CONSCIOUSNESS CLUB
Consciousness Club is a Mexican business dedicated to expanding consciousness through fashion. Their goal is to use fashion to contribute to social causes, while bringing together love and spirituality.
My role in this project was to lead a branding and clothes design process, preparing all assets needed for the official launch of the brand.
Role Lead Designer
Category Branding / Clothes Design
Year 2024
Client Consciousness Club
Client
Project
Results
Launching soon for Mexico and the U.S.A.
BRAND STRATEGY
01
Started with both a research and analysis process to define the brand strategy that would set the framework and scope of the project.
THE LOGO
02
Continued with the visual proposal of the brand, several iterations and adjustments of the logo were made until we found the solution that best met the project requirements.
*The challenge was to create a recognizable brand both in the fashion sector and in the market of "conscious" products, always keeping the human factor as a priority.
COLORS AND TYPES
03
Both the color system and the typographic system were defined as an integral part of the brand's visual identity.
*Two complementary color systems were defined for the brand's print and digital applications.
GRAPHIC SYSTEM
04
Considering the above-mentioned elements, the graphic system was created, considering support graphics, photographic style, etc.
BRAND EXPRESSION
05
To complete the branding process, applications and t-shirt designs were created, as well as all of the assets for the official launch.
