RADUGA COFFEE
Raduga Coffee Project is an open coffee roasting house specializing in the treatment of premium grains, based in Krasnodar, Russia.
My role in this project was to lead a rebranding design process, preparing all assets needed as a case study.
Role Lead Designer
Category Branding / Packaging
Year 2022
Client Raduga Coffee
Client
Project
Results
Outstanding design project of the 2022 visual design program.
BRAND STRATEGY
01
Started with both a research and analysis process to define the brand strategy that would set the framework and scope of the project.
THE LOGO
02
Continued with the visual proposal of the brand, several iterations and adjustments of the logo were made until we found the solution that best met the project requirements.
*To strengthen the brand positioning among locals and tourists, two versions of the logo were created using both the Russian and English alphabets.
VISUAL SYSTEM
03
The color, typographic and graphic systems were created as an integral part of the proposal.
PACKAGING
04
Since the main product is coffee, the packaging was designed to make this product more appealing to consumers.
BRAND EXPRESSION
05
To complete the rebranding process, complementary applications were created, creating an intgeral brand environment.
