SAN PEDRO PARQUES
San Pedro Parques is a public organization dedicated to maintaining and managing the parks of the Municipality of San Pedro, Nuevo Leon, Mexico.
My role as Creative Director was to set the direction of the visual proposal and oversee all areas involved in redesigning the parks' image, with the goal of creating a sense of identity and belonging to democratize access to all of San Pedro's parks.
Role Creative Director / Prototypes Chief
Category Branding / Product Design
Year 2023
Client San Pedro Parques
Client
Project
Results
Best Visual Design Project - Inventarium 2023 at Tecnológico de Monterrey - Campus, Monterrey, México.
BRAND STRATEGY
01
Together, the creative management team conducted a process of ethnography and research to identify possible areas of opportunity in the parks that we could use to our advantage to solve the challenges and set the direction of the project.
PROJECT SYSTEMS
02
The creative management team then defined the brand's visual system and established the main areas of the project, including: website development, social media, logistics, graphic assets, and prototyping.
ICONOGRAPHIC SYSTEM
03
As creative director, I was mainly responsible for overseeing the implementation of the visual system, especially the iconographic system for the parks. A special grid was developed to create all the icons for the physical signage.
SIGNATURE EVENTS
04
Under the same direction, I was responsible for the design and guidelines for the creation of logos for the signature (recurring) events of the Parks community.
PROTOTYPING
05
As director of prototyping, I was responsible for the oversight of the production of signage and furniture for temporary events in the parks.
RENDERS & MODELS
06
Finally, for the presentation of the project, a 3D environment and some high fidelity physical models were created to give the client a clearer idea before the implementation of the project.
